Book Notes: Made to Stick

Made to stick is the book written by Chip Heath and Dan Heath. This book explores why certain ideas stick while others get lost in the darkness of history. These notes are from my memory so that I can use stickiness principle on the book itself.

Simplicity

Don’t bury the lead

Compact & Meaningful

Good examples are:

  • A bird in hand is better than two in the bush
  • treat others, the way you would like to be treated

Counterintuitive Message

Gap Theory

Credibility

Anti-authority

Human scale principle

Sinatra Test

Features vs Benefits

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This blog is mostly around my cloud-native & Environments-as-a-Service (EaaS) technology insights. I would throw some crypto wisdom here and there.

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Rishi Yadav

This blog is mostly around my cloud-native & Environments-as-a-Service (EaaS) technology insights. I would throw some crypto wisdom here and there.